Sage advice, but largely meaningless. Covers sell books. A friend of a friend who writes romance eBooks advised me, if I ever published that way, to make sure that the cover looked like all the other covers for the same kind of book. She wasn’t talking about how good the cover looked. She was talking about branding. Did the cover scream at the top of its voice Romance, or Science Fiction, or Zombie Book.
I understood exactly what she meant, from sad experience. The cover for A Fond Farewell to Dying has an angel with a trumpet calling what appear to be dead folks out of some boxes. It fit the story only by a massive stretch of imagination, but it did look like one of those End of the World books that used to be popular. I found it once on a spinner rack of Christian books. Somebody got a surprise when they got home that night.
At least it used to be that you could pick up a paperback and read the blurb, but that is usually wildly inaccurate. The only hope you had, in the days when people went to bookstores and actually handled the books they were about to buy, was to read.
Usually, the first few pages would tell you if you wanted to continue. That is why every how-to-write book you’ve ever read stresses making the first page great. That also works for selling manuscripts. If the first page is terrible, no reader or editor will ever read page two. Of course, there are fifty other hoops to jump through between a good first page and a sale.
At least a good first page might sell a book once it’s published and on the newsstand. The reader won’t come to hate you until he has slid into bed, with the light burning, and then finds out that everything goes south after page fourteen. All tucked in and nothing to read; and out a few dollars besides. Grrrrr.
So what do you do if you buy on line? You use the Read Me function, of course.
Technology giveth and technology taketh away, and the Read Me function is a pure gift. It’s like thumbing through the first pages of a novel by a new author in the newsstand to see if you like him (or her), but without the clerk giving you the stink eye. And you can do it in the comfort of your own home. It’s heaven.
It’s amazing how many books I haven’t bought, because of the Read Me function.